In a well-lit studio in the centre of The Hague, adorned with objects expressing a seemingly eclectic field of interest, Buro Derk Dumbar has its home. Here the blend of two generations of Dumbar comes to full bloom: understanding of ‘old’ media richly feeds the design of the ‘new’. Tradition meets rebellion. A common disdain of ‘trends’ expresses itself in a no-nonsense approach.
What do we do? Anything concerning visual communication and corporate branding.
Our group of clients consists of governmental and non-governmental organisations, profit and non-profit corporations, centres for arts and culture, science and education. National and international. Great and small.
What don’t we do? You tell us.
We are crazy and creative enough to consider anything.
We like to think before you act.
De Nieuwe Haagsche, Victor Freijser
The book is a survey of the architectural movement known as the ‘Nieuwe Haagse School’ (The New Hague School). A unique style that you see in buildings and in the layout of neighbourhoods of this period (1920 – 1940). The project was begun by Victor Freijser out of love for this architectural period. Though he sadly died before completing the project Victor did see the design for the book, and it was eventually published through the efforts of Marcel Teunissen, Rainer Bullhorst, and the publisher De Nieuwe Haagsche.
Together with graphic designer Rieme Gleijm, we developed the basic structure of the book: the cover, endpapers, the layout of the introductory images, the titlepages, and the grid for the layout. As in the style of the architecture, the base for the design is sober, but with details. In this way the design connects with the essence of the architectural style without being a replica.